As part of Super Bowl week, creative studio Builders Club was invited to collaborate with Nike and Sphere in Las Vegas to bring a never-before-seen Nike campaign. I was fortunate enough to asked by Builders Club to help out on this epic project.
Sphere is the biggest LED screen in the world, giving the ultimate opportunity to push creativity in promoting the new Nike Air Max DN sneaker.
The campaign focused on nostalgia, introducing toys or characters that were iconic to the Nike brand or the viewer. The entire dome acts as an old school toy game.
The teaser film went live on billboards in NYC with the main reveal film going live on Sphere during Super Bowl week as well as across Nike’s social channels.
My role in the project was the development of several of the featured toys, from concept development right through to modelling and texturing of the final 3D assets.